MadeO-Images-Feature-Scenic

Scenic
A new identity system

Scenic
A new identity system

A brand rejuvenated to foster the idea of the
'wonders' of the world.

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to create the brands visual direction and design of the identity palette by consultancy Collaborateur.

The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand.

Partner: Collaborateur 

A brand rejuvenated to foster the idea of the 'wonders' of the world.

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to create the brands visual direction and design of the identity palette by consultancy Collaborateur.

The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand.

Partner: Collaborateur 

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