MadeO-Images-Feature-Scenic

Scenic
Brand Redesign

Scenic
Brand Redesign

A brand rejuvenated to foster the idea of the
'wonders' of the world.

Concept, Design, Writing & Illustration

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to create the core identity by Sydney consultancy Collaborateur (who ran the creative strategy). The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand. 

A brand rejuvenated to foster the idea of the 'wonders' of the world.

Concept, Design, Writing & Illustration

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to create the core identity by Sydney consultancy Collaborateur (who ran the creative strategy). The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand. 

MadeO-Images-Third-Sceniclogo2
MadeO-Images-Third-Scenic-Language
MadeO-Images-Third-ScenicMrFu
MadeO-Images-Feature-Scenic-Taj
MadeO-Images-Half-Scenic-Icons-Aminate
MadeO-Images-Half-Scenic-Wonder
MadeO-Images-Feature-Scenic-Brochure1
MadeO-Images-Third-Scenic-App
MadeO-Images-Third-Scenic-Palette
MadeO-Images-Third-Scenic-Monkey
MadeO-Images-Feature-Scenic-Club
MadeO-Images-Feature-Scenic-wonderrace3
MadeO-Images-Feature-Scenic-Palette1

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+61 2 430 177 072
hello@madecreative.com.au

111 Flinders Street
Surry Hills NSW
Australia 2010 

+61 2 430 177 072
hello@madecreative.com.au

111 Flinders Street
Surry Hills NSW
Australia 2010