MadeO-Images-Feature-Scenic

Scenic
Brand system

A brand rejuvenated to foster the idea of the
'wonders' of the world.

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to assist in the design of the identity and palette by Sydney consultancy Collaborateur (who ran the project). The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand.

Partner agency: Collaborateur 

A brand rejuvenated to foster the idea of the 'wonders' of the world.

Scenic is a world renowned tour operator of cruises and land tours. Made was commissioned to assist in the design of the identity and palette by Sydney consultancy Collaborateur (who ran the project). The concept is based on the idea of 'Wonder' - a filter that enables Scenic to increase it's position as a global leader in premium luxury travel. A new visual palette opened up opportunities to express the benefits of travelling with Scenic, maximising the character of the business whilst maintaining the restraint of a premium brand.

Partner agency: Collaborateur 

MadeO-Images-Third-Sceniclogo2
MadeO-Images-Third-Scenic-Language
MadeO-Images-Third-ScenicMrFu
MadeO-Images-Feature-Scenic-Taj
MadeO-Images-Half-Scenic-Icons-Aminate
MadeO-Images-Half-Scenic-Wonder
MadeO-Images-Feature-Scenic-Brochure1
MadeO-Images-Third-Scenic-App
MadeO-Images-Third-Scenic-Palette
MadeO-Images-Third-Scenic-Monkey
MadeO-Images-Feature-Scenic-Club
MadeO-Images-Feature-Scenic-wonderrace3
MadeO-Images-Feature-Scenic-Palette1

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