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Hamish McBeth
Total Petitude

Hamish McBeth
Total Petitude

Revisiting the importance of quality and fashionable petcare equipment.

Task: Creative direction, design, writing, packaging and digital.

Hamish McBeth is a designer, manufacturer and retailer of premium dog and cat accessories. The business was recently puchased and moved from a Gold Coast to Sydney. Made was commissioned to update the identity system, build a stronger brand story and develop a new working palette for the brand.

Revisiting the importance of quality and fashionable petcare equipment.

Task: Creative direction, design, writing, packaging and digital.

Hamish McBeth is a designer, manufacturer and retailer of premium dog and cat accessories. The business was recently puchased and moved from a Gold Coast to Sydney. Made was commissioned to update the identity system, build a stronger brand story and develop a new working palette for the brand.

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