BREVILLE & HESTON
The Quicktouch TVC

BREVILLE & HESTON
The Quicktouch TVC

Mastering the art of the microwave.

Creative direction, script writing, storyboards.
Film by Luscious.

Once again Breville have lived up to their reputation of being true innovators in the kitchen, with the development of the new Microwave oven that varies the temperature and time whilst cooking. We were fortunate to be working with Heston Blumenthal and true to form it was expected that we produce something Heston-esque. The solution was to use the idea of 'simple' to educate consumers about the value of the device through demonstration but adding a little magic and humour into the mix.

Mastering the art of the microwave.

Creative direction, script writing, storyboards. Film by Luscious.

Once again Breville have lived up to their reputation of being true innovators in the kitchen, with the development of the new Microwave oven that varies the temperature and time whilst cooking. We were fortunate to be working with Heston Blumenthal and true to form it was expected that we produce something Heston-esque. The solution was to use the idea of 'simple' to educate consumers about the value of the device through demonstration but adding a little magic and humour into the mix.

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