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Big Fat Smile
Identity

Formerly a government childcare service, Big Fat Smile (new name)  was conceived in order to both contemporise and commercialise early childhood learning. The brand idea of 'Positive Learning Fun', the core tennet of the organisation, was developed as a cornerstone for developing the new brand.

A bright, lively, positive palette has been developed, with quirky imagery and contagious language.

Photography by Tim Bauer. 

A  document designed to educate the viewer about the business.

Concept, Design, Writing & Illustration

Big Fat Smile have gone from small regional operator to one of the countries most awarded childcare services, in a short 5 years. Made was tasked with creating a profile document that led the viewer through a series of excercises that would educate them about the business, it's approach and early learning philosophy. 

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Get in touch

+61 430 177 072
hello@madecreative.com.au

111 Flinders Street Surry Hills NSW 2010 Australia

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