Barilla
Gluten Free

Barilla
Gluten Free

A campaign designed to educate consumers about gluten free pasta.

Creative direction, design, writing, storyboarding and photography. Filmed by Mint Films.

Gluten free pasta has a reputation for lacking the same taste and texture that regular pasta has. Barilla has spend years internationally researching and developing a gluten free product that performs the same as regular pasta. And finally it's here. The campaign consists of two components: 1. A 15 sec pre-roll film for cable tv nationally and a consumer taste testing film.

A campaign designed to educate consumers about gluten free pasta.

Creative direction, design, writing, storyboarding and photography. Filmed by Mint Films.

Gluten free pasta has a reputation for lacking the same taste and texture that regular pasta has. Barilla has spend years internationally researching and developing a gluten free product that performs the same as regular pasta. And finally it's here. The campaign consists of two components: 1. A 15 sec pre-roll film for cable tv nationally and a consumer taste testing film.

Back to Menu

Next Project

Next Project

+61 2 430 177 072
hello@madecreative.com.au

111 Flinders Street
Surry Hills NSW
Australia 2010 

+61 2 430 177 072
hello@madecreative.com.au

111 Flinders Street
Surry Hills NSW
Australia 2010