Made is a creative business that uses design thinking to improve brands. We focus on communicating product and service worth, building identities and enhancing reputation.
We think things through.
We don’t believe that large volumes of information is the key to successful brand strategy. But we do believe that rigorous investigation, interviews, workshops and brainstorms help us get closer to our clients business… which informs and gives direction to creative development.
We create design with benefits.
We believe in the type of design that changes views, shifts perceptions, moves markets and increases profits. We take a courageous approach to designing branded content and are constantly reminded that formats may change, new platforms may develop, but a great idea designed and presented well, will always reign supreme.
We only deliver useful material.
Conceptualising design directions is a heap of fun, but it can quickly become a futile effort if it can’t be turned into something tangible. We deliver content across all touch-points, internal and external, using skilled craftsmanship in everything we develop, collaborating with a brilliant network of suppliers. We follow our design process with a cycle of mentoring to encourage and direct positive on-going development of our clients branded content.
Strategy, positioning, naming, research, story development, copy-writing, tone-of-voice development, workshops, brand idea creation, internal engagement programs, photography and film direction, and creative mentoring.
Visual identity, conceptual direction, palette development, packaging design, touch-point design, identity guidelines, illustration, typeface design and crafting, advertising campaign development, and artwork creation.
Web design, analysis, interface design, social media advertising, online production co-ordination, and interactive screens.
Corporate communication material, annual reports, literature, stationery, engagement material, editorial, and book design.
Signage and wayfinding systems, interior graphics, store design and layout, retail design, and point-of-purchase material.
Film and motion:
Motion graphics design, film art direction and shoot co-ordination, TVC creative direction and development.
Adam is the Owner and Creative Director of Made Creative, and has spent the last 20 years working through the ranks of many agencies in Australia. In addition he has been sent on various assignments to the USA, China, Canada, New Zealand, Hong Kong and London. His work has been recognised and awarded internationally and he contributes to the growth of the industry via guest speaking at various institutions such as the University of Wollongong, the University of Technology, Design Centre Enmore and Shillington College.
From airlines to telco’s to beer… his experience has not been limited to particular industries, working on such clients as: Qantas, Breville, Coca-Cola, Westpac, The University of Wollongong, Virgin, Lion Nathan, Camp Quality, Goodman, Australand, Panasonic, Cancer Council, Vodafone, PWC, KFC, Unilever, Raleigh Paper, Gerrity, Arnotts, Tabcorp, Sydney Water, Purina, Wattyl, Louwenbrau, Diageo, Kambrook, The Royal Life Saving Society, Barilla, The Commonwealth Bank and The University of Tasmania.
And he is keen to share it all. Call +61 2 430 177 072